from the
yellow chair PODCAST
"Talking Contractor Talk since 2021"
Welcome to From The Yellow Chair podcast!
Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement.
You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working the grind at Lemon Seed Marketing, but this podcast is an outlet for us to share their experiences, From the Yellow Chair.
MEET YOUR HOSTS
Emily Fleniken & Crystal Williams - Hosts, from the yellow chair
About Our Hosts
Emily Fleniken
Background & Expertise
Emily Fleniken is an owner of Lemon Seed Marketing, a home service marketing and branding agency. With a background in graphic design and production, Emily understands realistic ways to bring a brand to life. Her creative approach to becoming more recognizable and memorable has helped elevate and grow many businesses in the trades industry. She is passionate about developing brands that catapult companies to maintainable growth and building a legacy for many years to come.
Media & Leadership
Emily is co-host of the podcast, "From the Yellow Chair," where she and partner Crystal Williams dive into all things marketing, branding, business operations, and growth strategies for the trades. Their humorous banter, but extensive knowledge will leave you laughing and learning every episode. She serves on the LadyTitans board of directors to connect and empower women in the trades.
Did You Know This About...
Emily Fleniken?
Emily loves charcuterie, hates wearing shoes, and is unashamed of her creative quirks. She resides in deep East Texas with her husband, Chris, and their three princesses.
Crystal Williams
Experience & Expertise
With well over 20 years of marketing and employee engagement experience, Crystal Williams brings an out-of-the-box approach to marketing strategies and community involvement. Her passion for the service industry stems from growing up in the heating and air conditioning world with her family's east Texas heating, air, and plumbing business. She thrives on helping family-owned and operated businesses grow to their potential and create superior company cultures with engaged employees.
Education & Recognition
Crystal graduated from Stephen F. Austin State University with a communications degree and has been recognized with prestigious awards including Service World's Woman of the Year and the honor of "Top 40 Under 40" by AHR News. She serves as a board member for Women in HVACR and continues to champion women in the trades.
Current Ventures
Currently, Crystal remains heavily involved in McWilliams and Son Heating, Air Conditioning, and Plumbing while leading her home service-specific advertising and marketing company, Lemon Seed Marketing. Lemon Seed offers a comprehensive approach to helping contractors create, implement, and track successful marketing plans while building their brands. Crystal shares her latest marketing insights on the Lemon Seed podcast, "From the Yellow Chair."
Did You Know This About...
Crystal Williams?
Crystal is a devoted wife to her husband Ray and a loving mom to two boys, Ray and Carter. Her always enthusiastic attitude makes it easy for others to get excited and rejuvenated about new possibilities and growth. When she's not focused on business, Crystal loves to rock bold lipstick and brings her vibrant personality to everything she does.
Want To Connect With
Emily Fleniken & Crystal Williams
before your interview?